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| Registros recuperados: 18 | |
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| Gunderson, Michael A.; Roucan, Maud; Boehlje, Michael; Gray, Allan W.. |
| This teaching case focuses on the application of decision tools to assist managers making choices in an uncertain business climate. The case considers the difficult task of introducing a new product into the market. Under consideration is a sophisticated, surface-scanning technology that has applications in the food processing, food retail, and health industry sectors. Management of eMerge Interactive is faced with uncertainties in legislation, demand, and competitor response. The case can be used as part of a course in strategy and/or risk management where tools such as influence diagrams, scenario and payoff matrices, decision trees, and real options are introduced. |
| Tipo: Journal Article |
Palavras-chave: Risk management; Influence diagrams; Payoff matrices; Decision trees; And real options; Marketing. |
| Ano: 2006 |
URL: http://purl.umn.edu/8200 |
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| Gunderson, Michael A.; Johnson, Aaron J.; Salassi, Michael E.; Champagne, Lonnie P.; DeVuyst, Cheryl Sinn. |
| Deciding how to coordinate activities can be a challenge posed in any marketing chain. This case involves an agricultural cooperative that has focused entirely on marketing raw sugar cane for additional refinement. Recent dramatic shifts in the sector have caused the members of the cooperative to consider building a facility that will process the raw sugar cane. In so doing, the cooperative can consider using the spot market, using contracts, vertically coordinating, or vertically integrating. This case study of Louisiana Sugar Cane Products, Inc. is a unique, real-life case that can be widely used in marketing and cooperatives courses. |
| Tipo: Journal Article |
Palavras-chave: Agribusiness; Crop Production/Industries. |
| Ano: 2009 |
URL: http://purl.umn.edu/56957 |
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| Gunderson, Michael A.; Lusk, Jayson L.; Norwood, F. Bailey. |
| A relative increase in demand for quality can have one of two potentially countervailing effects: it can cause substitution of one quality for another and/or it might expand overall demand by bringing new consumers into the market. This article investigates demand expansion and substitution among beef qualities by exploiting the use of a no-purchase option in a nonhypothetical choice experiment involving real food and real money. A random parameters logit model, which permits very flexible substitution patterns, is used to show that expanding demand for high quality rib-eye steak increases revenue by a greater degree than expanding demand for low quality steak. Regardless of whether high or low quality demand is expanded, the expansion effect dominates the... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Demand and Price Analysis. |
| Ano: 2005 |
URL: http://purl.umn.edu/19465 |
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| Gunderson, Michael A.; Moss, Charles B.. |
| This study investigates the impact of differing U. S. Farm Policy regimes on the stock prices of publicly traded agribusinesses. Following the Roll and Ross approach, we apply a two step Arbitrage Pricing Model (APM). We analyze the effect of agricultural policy on returns to agribusiness by applying a modified APM to agricultural returns to test for the presence of an agribusiness premium or discount. We further augment our analysis by dividing the sample into two time periods around the implementation of the 1996. The differences in agribusiness premium can then be tested using a paired t-test. The empirical evidence lends support to a switch from negative returns to agribusiness stocks pre-FAIR Act to positive returns to agribusiness stocks after its... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Agribusiness; Agricultural and Food Policy. |
| Ano: 2007 |
URL: http://purl.umn.edu/9775 |
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| Registros recuperados: 18 | |
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